List
Story > NEWS > Detail
[Resources] Shared Economy in Tourism
Why is it that tourism-related sharing activities among shared economic activities are spreading fast? That's because it best reflects the characteristics tourism has and the changing trends of consumers. So, what changes have been made to the tourism experience?
The first expanded the region's scope of services or tourism infrastructure that tourists can receive. Travel to a tourist destination is necessary to receive tourist services. Tours are temporarily out of daily life and are moved to other areas to provide services, so the necessary services or facilities are purchased in the form of temporary rental. Therefore, the concept of sharing (lending/sharing) the extra resources of an individual, such as objects, knowledge, space and experience, with others online is a great opportunity for tourists. Sharing things and other things online allowed us to share more facilities and places, thus diversifying our options. If purchasing existing car rentals or hotels was only possible at certain points, hotel services can be provided even in areas without hotels in the shared economy. It can reduce costs by utilizing existing facilities rather than building hotels in all areas. Hotels have distinct peak and off-season, and high initial investment costs make them a risky business. In a shared economy, existing facilities can be used as accommodations to reduce costs. Similarly, cars can be rented even in areas where there are no rental car companies, and even for small or little-known areas where tour packages are not made up, government optical guidance services can be provided through a shared economy, which could further expand the scope of the areas provided for tourism services.
The second provides economic benefits to service providers (resource holders) or users (resource lenders). Tourists can reduce travel costs, and service providers can earn additional income economically by utilizing idle resources. Recently, there has been a growing number of smart tourists who value practicality. The growth of the shared economy allows tourists to receive reasonable service anytime, anywhere at a low cost. Reducing transportation and accommodation costs, which account for the largest portion of travel costs by sharing idle resources, is an attractive factor. In particular, overseas travel requires a little more time and money, so the use of shared companies can enjoy accommodation and travel at a cheaper price and provide more travel opportunities. In terms of providing services, there is a benefit of using spare rooms to provide them to those who need them and receiving a certain amount of money. For example, taking advantage of the empty rooms of children who are married can be a small source of income for the elderly and a pleasure to meet new people. Or the knowledge of local culture, which I have only known while living in a region for a long time, is good for outsiders as well.
The third is that I can experience my own local culture, and I can get the special service I want more easily. The use of shared companies by tourists is not just a matter of cost savings. The shared economy can provide tourists with a chance to experience travel in an extremely local way. With more travel experience and more diverse needs, people want local-flavored trips. Visitors can gain a deeper understanding of the local culture through tourist information owned by locals, which cannot be obtained from mass-market products provided by travel agencies. It is also possible to find affordable and affordable accommodations through a shared economy, but you may also get a chance to form new social relationships with real owners. Also, it is possible to rent very unique and special facilities such as beach luxury houses and villas in a shared economy.
The shared economy has also changed the characteristics of the components of tourism. The components of tourism are divided into 1 tourist entity (tourist), 2 tourist target (tourist resources and tourist attractions), and 3 tourist medium tourism company (tourist businesses such as hotels and travel agencies). In the tourism component in the shared economy, the infrastructure of the online platform is added. A shared economy is based on an online shared platform (i.e., shared companies) and serves as a central medium for connecting components. In the existing components of tourism, if direct monetary transactions between components have been formed, then in the shared economy, cooperation and sharing between each other are traded together through an online shared platform. In a shared economy, monetary transactions take place, but mutual cooperation and sharing are more important, and everyone who deals can benefit. In a shared economy, tourism media also have the right to refuse to trade, and there may be no financial transactions.
The biggest change in the tourism component in the shared economy is the tourism entity. If tourists simply act as consumers of tourism in the existing system, they can become consumers of tourism in the shared economy as well as consumers of tourism products. In a shared economy, tourists can act as a service provider and user at the same time. In other words, sometimes you can rent a spare room you own to a tourist, but on the contrary you can travel and I can use someone else's. The changes in tourist bodies (tourism destinations) have expanded the scope of tourism resources so that not only tourist destinations but also tourist resources that were known to locals as well as those that were alienated from the existing popular tourist-oriented tourism areas can be targeted. For example, the unique cultural experience of overseas remote villages can be known to tourists from different regions through the online platform without having to go through travel agencies. The shared economy can be reborn as a new tourism product through the experience of local people, breaking away from the existing one-sided tourist attraction.
In the field of tourism, the application of the shared economy will increase further in the future. The shared economy service centered on accommodation can be seen as already established to some extent, but in Korea, the shared economy service for Koreans is still near barren. It is hoped that the shared economy service, which focuses on experience, rather than accommodation facilities such as hotels, will further develop in the tourism sector.
Why is it that tourism-related sharing activities among shared economic activities are spreading fast? That's because it best reflects the characteristics tourism has and the changing trends of consumers. So, what changes have been made to the tourism experience?
The first expanded the region's scope of services or tourism infrastructure that tourists can receive. Travel to a tourist destination is necessary to receive tourist services. Tours are temporarily out of daily life and are moved to other areas to provide services, so the necessary services or facilities are purchased in the form of temporary rental. Therefore, the concept of sharing (lending/sharing) the extra resources of an individual, such as objects, knowledge, space and experience, with others online is a great opportunity for tourists. Sharing things and other things online allowed us to share more facilities and places, thus diversifying our options. If purchasing existing car rentals or hotels was only possible at certain points, hotel services can be provided even in areas without hotels in the shared economy. It can reduce costs by utilizing existing facilities rather than building hotels in all areas. Hotels have distinct peak and off-season, and high initial investment costs make them a risky business. In a shared economy, existing facilities can be used as accommodations to reduce costs. Similarly, cars can be rented even in areas where there are no rental car companies, and even for small or little-known areas where tour packages are not made up, government optical guidance services can be provided through a shared economy, which could further expand the scope of the areas provided for tourism services.
The second provides economic benefits to service providers (resource holders) or users (resource lenders). Tourists can reduce travel costs, and service providers can earn additional income economically by utilizing idle resources. Recently, there has been a growing number of smart tourists who value practicality. The growth of the shared economy allows tourists to receive reasonable service anytime, anywhere at a low cost. Reducing transportation and accommodation costs, which account for the largest portion of travel costs by sharing idle resources, is an attractive factor. In particular, overseas travel requires a little more time and money, so the use of shared companies can enjoy accommodation and travel at a cheaper price and provide more travel opportunities. In terms of providing services, there is a benefit of using spare rooms to provide them to those who need them and receiving a certain amount of money. For example, taking advantage of the empty rooms of children who are married can be a small source of income for the elderly and a pleasure to meet new people. Or the knowledge of local culture, which I have only known while living in a region for a long time, is good for outsiders as well.
The third is that I can experience my own local culture, and I can get the special service I want more easily. The use of shared companies by tourists is not just a matter of cost savings. The shared economy can provide tourists with a chance to experience travel in an extremely local way. With more travel experience and more diverse needs, people want local-flavored trips. Visitors can gain a deeper understanding of the local culture through tourist information owned by locals, which cannot be obtained from mass-market products provided by travel agencies. It is also possible to find affordable and affordable accommodations through a shared economy, but you may also get a chance to form new social relationships with real owners. Also, it is possible to rent very unique and special facilities such as beach luxury houses and villas in a shared economy.
The shared economy has also changed the characteristics of the components of tourism. The components of tourism are divided into 1 tourist entity (tourist), 2 tourist target (tourist resources and tourist attractions), and 3 tourist medium tourism company (tourist businesses such as hotels and travel agencies). In the tourism component in the shared economy, the infrastructure of the online platform is added. A shared economy is based on an online shared platform (i.e., shared companies) and serves as a central medium for connecting components. In the existing components of tourism, if direct monetary transactions between components have been formed, then in the shared economy, cooperation and sharing between each other are traded together through an online shared platform. In a shared economy, monetary transactions take place, but mutual cooperation and sharing are more important, and everyone who deals can benefit. In a shared economy, tourism media also have the right to refuse to trade, and there may be no financial transactions.
The biggest change in the tourism component in the shared economy is the tourism entity. If tourists simply act as consumers of tourism in the existing system, they can become consumers of tourism in the shared economy as well as consumers of tourism products. In a shared economy, tourists can act as a service provider and user at the same time. In other words, sometimes you can rent a spare room you own to a tourist, but on the contrary you can travel and I can use someone else's. The changes in tourist bodies (tourism destinations) have expanded the scope of tourism resources so that not only tourist destinations but also tourist resources that were known to locals as well as those that were alienated from the existing popular tourist-oriented tourism areas can be targeted. For example, the unique cultural experience of overseas remote villages can be known to tourists from different regions through the online platform without having to go through travel agencies. The shared economy can be reborn as a new tourism product through the experience of local people, breaking away from the existing one-sided tourist attraction.
In the field of tourism, the application of the shared economy will increase further in the future. The shared economy service centered on accommodation can be seen as already established to some extent, but in Korea, the shared economy service for Koreans is still near barren. It is hoped that the shared economy service, which focuses on experience, rather than accommodation facilities such as hotels, will further develop in the tourism sector.