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[Seoul News] How things change cities these days, Antenna.
The Seoul Metropolitan Government's public hub website introduces Seoul City's certified public companies and public organizations. You can see a clear list of companies and organizations that exercise the spirit of a shared economy in various fields such as goods, space, talent, and knowledge. One of the companies on the list is a design firm named Antena, which stands out as a 'social enterprise.' The antenna, which dreams of changing the world through design, plays a very important role in our lives. The introduction of antennas in the website of the public hub is simple: 'A company established in 2010 has 50 million won in capital, sales of 383.3 million won, and the size of seven employees.' The company is located in Munrae-dong 2-ga, Yeongdeungpo-gu, Seoul, and is responsible for graphic design, editorial design, homepage production, cultural content production, and urban regeneration, according to the antenna (http://ant3na.com). The antenna always designs 'man-centered.'
What is human-centered design? The hint given by the antenna was 'communicate and empathize and realize.' It is a human-centered design that uses the word "antenna" to inform cultural art in various areas of society through years of extensive experience based on design, and to provide better service to people.
And the antenna listens to the human voice for a better life than yesterday. He always takes the lead in realizing it by thinking from the user's point of view, communicating, and sympathizing with the users because he knows it is important to understand what is important in life.
Then let's find out specifically what the antenna does. The first social design. Plan and create a variety of services based on design thinking to realize social values. And for today's better life than yesterday, I try to connect regions and people, and think about urban regeneration and sustainability beyond the existing community design. Some of them are service design, urban regeneration activation and social housing.
In particular, urban regeneration activation design is the central task of antenna companies. The antenna finds creative services, designs, and environments in the area. And it serves to rebuild a human city based on this. These days, under the name of How to Save Cities, we also held urban regeneration workshops in Seoul and Jeonju, taking a younger view of urban regeneration. The traditional civil engineering method uses designs to revive the town's unique characteristics. In the future, antennas are also planned to nurture young people who will enable urban regeneration in each region.
Visual design is also a major task for antennas. To help solve social and economic and regional problems by utilizing design, various visual design work is conducted throughout graphic design. Always think and communicate with people and make practical designs to entertain.
These social designs, urban regeneration designs, and visual designs are a cultural and artistic content activity with a variety of stories for all of us, not just ourselves. The company called the antenna has many kinds of designs. In particular, social design, urban regeneration activation design, and visual design were representative. It was human that penetrated these three designs into one. Although there are different kinds of designs, I think that we should reflect on ourselves the fact that we focus on people. - Write Lee Seung-joo Editor
The Seoul Metropolitan Government's public hub website introduces Seoul City's certified public companies and public organizations. You can see a clear list of companies and organizations that exercise the spirit of a shared economy in various fields such as goods, space, talent, and knowledge. One of the companies on the list is a design firm named Antena, which stands out as a 'social enterprise.' The antenna, which dreams of changing the world through design, plays a very important role in our lives. The introduction of antennas in the website of the public hub is simple: 'A company established in 2010 has 50 million won in capital, sales of 383.3 million won, and the size of seven employees.' The company is located in Munrae-dong 2-ga, Yeongdeungpo-gu, Seoul, and is responsible for graphic design, editorial design, homepage production, cultural content production, and urban regeneration, according to the antenna (http://ant3na.com). The antenna always designs 'man-centered.'
What is human-centered design? The hint given by the antenna was 'communicate and empathize and realize.' It is a human-centered design that uses the word "antenna" to inform cultural art in various areas of society through years of extensive experience based on design, and to provide better service to people.
And the antenna listens to the human voice for a better life than yesterday. He always takes the lead in realizing it by thinking from the user's point of view, communicating, and sympathizing with the users because he knows it is important to understand what is important in life.
Then let's find out specifically what the antenna does. The first social design. Plan and create a variety of services based on design thinking to realize social values. And for today's better life than yesterday, I try to connect regions and people, and think about urban regeneration and sustainability beyond the existing community design. Some of them are service design, urban regeneration activation and social housing.
In particular, urban regeneration activation design is the central task of antenna companies. The antenna finds creative services, designs, and environments in the area. And it serves to rebuild a human city based on this. These days, under the name of How to Save Cities, we also held urban regeneration workshops in Seoul and Jeonju, taking a younger view of urban regeneration. The traditional civil engineering method uses designs to revive the town's unique characteristics. In the future, antennas are also planned to nurture young people who will enable urban regeneration in each region.
Visual design is also a major task for antennas. To help solve social and economic and regional problems by utilizing design, various visual design work is conducted throughout graphic design. Always think and communicate with people and make practical designs to entertain.
These social designs, urban regeneration designs, and visual designs are a cultural and artistic content activity with a variety of stories for all of us, not just ourselves. The company called the antenna has many kinds of designs. In particular, social design, urban regeneration activation design, and visual design were representative. It was human that penetrated these three designs into one. Although there are different kinds of designs, I think that we should reflect on ourselves the fact that we focus on people. - Write Lee Seung-joo Editor