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[News] Digital Cultural Capital and Shared Economy

A shared economy is an economic method based on what many share and use goods. The shared economy is based on individual participation and trust and is based on smart devices and advanced network services. It is also expected to help save money and protect the environment by sharing each other's goods. In the future, many goods are expected to be shared goods that are jointly owned, not individually owned. This pattern of habits and behavior that is exchanged and shared goes beyond sharing information or knowledge through social media and into social, cultural and economic activities.


소셜미디어에 대한 이미지 검색결과

Recently, there have been brisk discussions on a shared economy, such as cooperative consumer sites that change and borrow. The shared economy has been limited to the easy-to-access consumer sector, but is expected to expand into various areas, including production and distribution. Zipcar and Airbnb, U.S. companies related to the shared economy, are expected to have tens of billions of dollars in corporate value, and Korea is also expected to grow explosively if the infrastructure is laid up, such as the revision of the law. In a U.S. Internet research firm Latitude and Participation in the Shared Economy survey of 537 people worldwide, 75 percent of the respondents predicted that businesses that share personal items, spaces, etc. in various fields will increase in the next five years. One factor that enables the creation and expansion of this shared economy is the development of communication technology. In the foregoing survey, 85% of respondents expected that the development of Web and mobile technologies would further expand communities related to the shared economy and shared economy. Sixty percent of the respondents then responded that a shared economy would help protect the environment. In addition, the social and economic environment of the economic recession, which has seen household income decrease but prices rise exponentially, also contributed to the creation of a shared economy. 

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Unlike the traditional economic paradigm of monopoly and competition, a shared economy is an industry made through sharing and cooperation, an environment that cannot be achieved in vertical communication structures such as in the past mass media. As noted above, the underlying ground for the spread and development of the shared economy was the development of horizontal communication technology. After all, the spread of social media based on the basic principles of the Internet is believed to play a crucial role in the growth of the shared economy. Nevertheless, the digital divide also happens in the access and consumption of various information resources, including the Internet, and this imbalance may lead to class conflicts in industrial societies in the past. 

커뮤니케이션에 대한 이미지 검색결과

That is, the argument that access to and utilization of various forms of capital eventually cements the existing class order continues from the discussion of material capital to the discussion of so-called social or cultural capital. In particular, cultural capital is an invisible capital of various forms, and it also holds an important position in the Internet environment. After all, the Internet can serve as a catalyst for the reproduction of class conflicts, not to address inequality in society based on early basic principles such as openness, cooperation, sharing and equality, while serving as a forum for the accumulation of digital cultural capital. In a capitalist society, it is said that determining hierarchy among classes is cultural capital, such as educational background and family background, and this cultural capital is further shown as an individual's unconscious taste through the repetition of the logic of reproduction, distortion and continuous exploitation as economic capital. So, how will offline work in a situation where cultural capital, which used to be a class conflict, is a shared economy under the digital online environment?

디지털 문화자본에 대한 이미지 검색결과
[Source: Kyunghyang Shinmun]

Conflicts arising from differences in digital cultural capital are expected to emerge in various and complex ways, different from class conflicts offline. As offline cultural capital is transferred online, changes in the nature of the digital environment are diverse and complex. Thus, a more advanced aspect that differs from class conflicts based on cultural capital claimed by sociologist Bourdieu may emerge new conflicts based on digital cultural capital. For example, vertical conflicts between classes through segregation, along with horizontal sharing according to the nature of the shared economy in the digital environment, will likely emerge simultaneously, which will be further consolidated through the home environment, through the unconscious taste of individuals through the learning or habits of the home environment.

As mentioned above, the Internet was born as a basic principle of sharing and cooperation, but it is also true that the various elements of the industrial era - monopoly, competition and concentration - have been reproduced as dominant values on the Internet since commercialization took place in the 1990s. Therefore, it is believed that people's perceptions of the shared economy will develop in a wide variety of ways, depending on the accumulation of digital cultural capital, such as the use and experience of the Internet.