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[News] Shared Economy and Gig Labor
Ronald Coase, in its 1937 <The Nature of the Firm>, predicted that digitalization would be an opportunity to reduce business transaction costs and that large companies with unique workforce would be unnecessary in the future. Ronald Koz's prediction is being seen as a phenomenon in "sharing economy" and "on-demand economy" at the center of demand. For example, the leading shared economy companies Uber and Airbnb provide transportation and accommodation services, respectively, but do not have their own personnel inside the company to provide the service. They exist as online platforms, and generate profits by organizing Jeongbo so that suppliers and consumers who wish to share idle resources can share information and have face-to-face contact, and by acting as information intermediaries.
<On-Demand Economic Example>
The concept of a shared economy in which individuals trade their idle resources through a platform was initially discussed, mainly about tangible resources such as cars and homes. However, it is gradually expanding into concepts encompassing intangible resources such as time, experience, professional knowledge and talent, and it is argued that intangible resources can also be found to be of the same height shared value as tangible resources. In particular, attention is focused on resources such as personal time and labor among intangible resources, which are in line with the growing demand for ultra-short temporary jobs based on the characteristics of the shared economy.
Shared-economy companies are temporarily hiring individuals with idle time for the final delivery of services. This phenomenon is called the "gig economy." McKinsey said about 540 million people are expected to benefit from the projected added value generated by Giggs' economy by 2025, which is worth $2.7 trillion, or 2 percent of the world's gross domestic product. With the U.S. at the center, more and more people are participating as resource providers on platforms such as Amazon Mechanical Turk and Task Rabbit, and more frequently use them as a means of livelihood. Amazon's Mechanical Tuck is a service that intermediates micro work by online platform company Amazon, which means that microwork is too difficult, expensive or impossible for computers to perform for the time being. TaskRabits are also customizable job P2P (peer to peer) services that allow users to trade micro-work such as pet walks and paint for about $20 to $50 an hour.
It has recently expanded from simple life-related services such as lyrics and errands to services that deal with knowledge such as Quick Legal, Doctor on Demand, Medicast, and UDemi, an educational platform. Among them, 12 million users are registered in Yudemi, about 20,000 of whom are teachers, or those who have provided knowledge, who earned about 4.8 billion won in just two years through math class, and those who earned 600 million won through Excel class. In Korea, services such as Hidden, Talting, Connects, Intelnest and leisure boxes exist.
The rapid increase in the number of people supplying their intangible resources on relevant platforms with the Gig economy has led to claims that the way they work and the future of their work will change in many However, related research is still focused on exploring issues such as introducing changes in the employment style according to G.G. economy as an early stage, measuring people participating in G.G. economy accurately, and how to protect them from legal and institutional aspects. There are various types of shared intangible resources, but rather than classification and approach, the discussion is at a snail's pace, even in the United States, where employment is relatively diverse. And yet the attention is geared toward the spread of service demand.
Landberg, for example, calls participants who provide intangible resources in the Gig economy a "gigger" and explores how the talents they provide build trust in the service trust of potential users. However, given that the platform is a two-sided market, sufficient participants and content acquisition must be pre-emptive for the growth of the market. However, research on participants who supply intangible resources is still insignificant. In various studies, they are referred to in various ways, such as by a large worker or an independent contractor, and there is no unified name. This study defines them as resource providers, identifies their experience, and explores the perception of Gig economy and future job changes. In this study, the subjects of discussion were selected as professional services. This is because it was determined that professional services could be directly linked to future job issues by fundamentally changing the way a person looks for work and develops a career, compared to life-friendly personal services such as housekeeping.
Ronald Coase, in its 1937 <The Nature of the Firm>, predicted that digitalization would be an opportunity to reduce business transaction costs and that large companies with unique workforce would be unnecessary in the future. Ronald Koz's prediction is being seen as a phenomenon in "sharing economy" and "on-demand economy" at the center of demand. For example, the leading shared economy companies Uber and Airbnb provide transportation and accommodation services, respectively, but do not have their own personnel inside the company to provide the service. They exist as online platforms, and generate profits by organizing Jeongbo so that suppliers and consumers who wish to share idle resources can share information and have face-to-face contact, and by acting as information intermediaries.
<On-Demand Economic Example>
The concept of a shared economy in which individuals trade their idle resources through a platform was initially discussed, mainly about tangible resources such as cars and homes. However, it is gradually expanding into concepts encompassing intangible resources such as time, experience, professional knowledge and talent, and it is argued that intangible resources can also be found to be of the same height shared value as tangible resources. In particular, attention is focused on resources such as personal time and labor among intangible resources, which are in line with the growing demand for ultra-short temporary jobs based on the characteristics of the shared economy.
Shared-economy companies are temporarily hiring individuals with idle time for the final delivery of services. This phenomenon is called the "gig economy." McKinsey said about 540 million people are expected to benefit from the projected added value generated by Giggs' economy by 2025, which is worth $2.7 trillion, or 2 percent of the world's gross domestic product. With the U.S. at the center, more and more people are participating as resource providers on platforms such as Amazon Mechanical Turk and Task Rabbit, and more frequently use them as a means of livelihood. Amazon's Mechanical Tuck is a service that intermediates micro work by online platform company Amazon, which means that microwork is too difficult, expensive or impossible for computers to perform for the time being. TaskRabits are also customizable job P2P (peer to peer) services that allow users to trade micro-work such as pet walks and paint for about $20 to $50 an hour.
It has recently expanded from simple life-related services such as lyrics and errands to services that deal with knowledge such as Quick Legal, Doctor on Demand, Medicast, and UDemi, an educational platform. Among them, 12 million users are registered in Yudemi, about 20,000 of whom are teachers, or those who have provided knowledge, who earned about 4.8 billion won in just two years through math class, and those who earned 600 million won through Excel class. In Korea, services such as Hidden, Talting, Connects, Intelnest and leisure boxes exist.
The rapid increase in the number of people supplying their intangible resources on relevant platforms with the Gig economy has led to claims that the way they work and the future of their work will change in many However, related research is still focused on exploring issues such as introducing changes in the employment style according to G.G. economy as an early stage, measuring people participating in G.G. economy accurately, and how to protect them from legal and institutional aspects. There are various types of shared intangible resources, but rather than classification and approach, the discussion is at a snail's pace, even in the United States, where employment is relatively diverse. And yet the attention is geared toward the spread of service demand.
Landberg, for example, calls participants who provide intangible resources in the Gig economy a "gigger" and explores how the talents they provide build trust in the service trust of potential users. However, given that the platform is a two-sided market, sufficient participants and content acquisition must be pre-emptive for the growth of the market. However, research on participants who supply intangible resources is still insignificant. In various studies, they are referred to in various ways, such as by a large worker or an independent contractor, and there is no unified name. This study defines them as resource providers, identifies their experience, and explores the perception of Gig economy and future job changes. In this study, the subjects of discussion were selected as professional services. This is because it was determined that professional services could be directly linked to future job issues by fundamentally changing the way a person looks for work and develops a career, compared to life-friendly personal services such as housekeeping.